Content strategy partner and fractional Head of Content

We transform your content marketing from a traffic game into predictable pipeline through customer research, subject matter expert insights, and conversion-focused strategy. Get senior content leadership without $200K+ executive overhead.

Why "Head of Content" not "strategist"

✓ We own your content function and its business outcomes

✓ Strategic leadership that drives the content function

✓ Senior expertise that understands marketing, not just writing

✓ Proven methodology for content ROI

The fractional advantage

In-house content team: $180K-$250K

Fractional model: $96K-$144K

Annual savings: $84K-$106K

No ramp-up time, proven methodology from day one, no recruitment costs, flexibility to scale with growth.

Diagnose → Build → Scale

Our proven methodology for transforming content into revenue

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Diagnose (Month 1)

• Content audit and attribution setup: Map existing content to actual revenue impact and identify conversion gaps using Google Search Console, Google Analytics 4, and Ahrefs

• Company and ICP research: Document positioning, messaging, and refine who your ICP is and what their pain points are

• Revenue tracking foundation: Set up proper attribution from content → leads → opportunities → closed deals and display through a beautiful real-time dashboard

• Sales alignment session: Recorded calls with your sales team to understand what content sales actually needs to close deals faster

• Content roadmap: Complete guide to running your content operations. Includes prioritized list of quick-win content, ICP research questionnaires, production templates, and SOPs

Build (Months 2-6)

• Consistent content production: 3-6 high-conversion articles monthly targeting bottom-funnel keywords

• SME interview program: Extract expert insights that differentiate your content from generic AI-written pieces

• Sales enablement integration: Create case studies, ROI calculators, and objection-handling content that sales actually uses

• Performance optimization: Continuous tracking and optimization for what's bringing the highest revenue, better deal velocity, higher conversion rates, etc.

Scale (Months 7-12+)

• Continuation of all operations within the Build phase

• Content expansion based on past performance and scaling needs: Increase to 4-6+ articles monthly

• Expanded keyword strategy for more comprehensive context in LLMs and topical authority (moving from bottom to middle of funnel)

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Choose your commitment level

All packages include strategic leadership, hands-on execution, and measurable results.

Starter

$8,000 per month

✓ Complete keyword strategy

Complete 300+ keyword research with clustering, SERP analysis, and content briefs

✓ Company, user, and competitive research

Documentation of positioning, messaging, ICP personas, and competitive landscape

✓ 3-4 high-conversion articles monthly

Bottom-funnel SEO articles with SME interviews targeting buyer-intent keywords

✓ Monthly reports

Monthly performance reports and analysis

✓ Sales enablement support

0-1 essential resource/month (case studies, ROI calculators, objection-handling content)

✓ Advanced revenue attribution

Multi-touch attribution modeling with predictive pipeline forecasting

Growth

$12,000 per month

✓ Complete keyword strategy

Complete 300+ keyword research with clustering, SERP analysis, and content briefs

✓ Company, user, and competitive research

Documentation of positioning, messaging, ICP personas, and competitive landscape

✓ 4-6 high-conversion articles monthly

Bottom-funnel SEO articles with SME interviews targeting buyer-intent keywords

✓ Monthly reports and quarterly strategy sessions

Monthly performance reports and analysis. Quarterly 60-minute video calls to review performance and plan content

✓ Full sales enablement program

0-2 essential resources/month (case studies, ROI calculators, objection-handling content)

✓ Advanced revenue attribution

Multi-touch attribution modeling with predictive pipeline forecasting

Scale add-on

+$2,000 per additional piece of content (articles or sales enablement)

✓ Full content team leadership

Fully outsourced content program with DFY management of external content team

✓ Daily strategic involvement

Available for real-time strategic decisions via Zoom/Slack/email

Coming from our other services?

• Content Operations Blueprint: First month is $7,750 (regular price minus $250)

• Blueprint + Keyword Research: First month is $6,250 (regular price minus $1,750)

Success metrics and accountability

We measure pipeline generated and revenue, not just pageviews

What we track together

• Content production (2-6 articles per month)

• Individual content performance (for each article or sales enablement asset)

• Target keyword rankings

• Impressions

• Clicks

• Click-Through Rate (CTR)

• Average time on page

• Conversions: Marketing-Qualified Leads (MQLs)

• Conversions: Sales-Qualified Leads (SQLs)

• Conversions: Signed deals

• Revenue

• Customer Acquisition Cost (CAC)

• Sales cycle length

• Return On Investment (ROI)

Monthly reports

• Content attribution to custom conversions (form fills, demos, etc.)

• Organic traffic growth to target pages

• Time on page and engagement metrics

• Sales team feedback on content effectiveness

Quarterly reviews

• Google Search and LLM visibility trends

• Content influence on deal progression

• Lead quality and conversion trends

• Content strategy refinements

Results vary by industry, market conditions, and starting point. We focus on consistent improvement and clear attribution rather than absolute numbers.

Best for B2B companies that need...

$1M-$100M revenue seeking content leadership that generates pipeline, not just traffic.

✓ Senior content leadership without full-time overhead

✓ Content that proves ROI and connects to revenue

✓ 1 point of contact who owns the entire content strategy and execution

Industries we help the most

B2B tech companies with consultative sales processes

Cybersecurity

• Complex buyer journeys

• Long sales cycles

• Trust and credibility first

B2B SaaS

• Content that drives trials/demos

• Educational and conversion-focused content strategy

• Measurable impact on MRR/ARR

Technology Services

• Consultative sales processes

• Multiple stakeholder audiences

• Competitive differentiation

Also serving: AI consulting, DevOps/Cloud, MarTech, FinTech, Web3/Blockchain

Ready to transform your content into predictable pipeline?

Get senior content leadership that drives measurable business outcomes, not just traffic.

Start with a discovery call

We'll discuss your content challenges, pipeline goals, and determine if fractional content leadership is right for your business.

No obligation • 30 minutes • Strategic insights guaranteed

Or start with our Content Operations Blueprint ($250)