Smart marketing starts with smart questions
Blog Content, Case Studies, LinkedIn Content | SEO, AI Visibility, Performance Tracking | Positioning, Brand Voice
Content marketing that grows your business through Google and AI visibility
CONTENT MARKETING | SEO | AI
AGENCIES AND BRANDS WE'VE WORKED WITH
Belkins tested 20 freelancers — "those considered to be the best marketing writers" — before our 2-year engagement that shaped their current content strategy.
Margaret Lee, Chief Marketing Officer, Belkins
01 | THE SYSTEM
The Incisive Content System
Most content is AI-generated and shouted into the void. Ours is written from your expertise and adds to the conversation.
100% human-drafted content
Every article, post, or word on your website is typed and edited by a person.
SME interviews
Recorded interviews with subject-matter experts within your organization. Open-ended questions on specific topics give us your unique industry perspective. Every article stands out by adding something new and valuable to the greater conversation.
Information inventory
A curated library of your proprietary material: Client testimonials, quotes, case studies, branded video, frameworks, data, results, and examples. Every piece of content connects your brand to reality.
Intent-based keyword research
We research what your ideal buyer wants, the pain points behind it, the business requirements, and the event that triggered the search. Then we connect their buying-intentions to what they're asking Google and LLMs.
Compelling argument
A clear position, stated upfront, that demonstrates a thorough understanding of the reader's problem. It works like a thesis statement, permeates the entire article, and compels an action.
02 | SERVICES
What we do
Content
Blog content, case studies, white papers, eBooks, and newsletters.
SEO and AI Visibility
Keyword research, on-page SEO, and AI visibility optimization.
Market Positioning
Company research, messaging, customer research, brand voice.
Performance Tracking
Metrics tracked: impressions, clicks, leads, sales opportunities, rankings, LLM brand mentions and signed deals.
Strategy, profile optimization, posting, commenting
03 | EXPERIENCE
Our experience
YEARS MARKETING
AGENCY EXPERIENCE
INDUSTRIES
FRAMEWORKS BUILT
8
9
11
5
B2B and B2C
Belkins, Grow and Convert, Siege Media, Foundation, Intercept, Kalyna Marketing, InterTeam, MGG Digital, Content Workshop
SaaS, DevOps, cybersecurity, lead generation, financial, health and wellness, marketing, PPC, web hosting, MarTech, Legal
Content marketing frameworks built from what produced resuls
5 channels owned: web, blog, email, social, product
250-person agency — content strategy and execution
20 writers tested before our 2-year engagement
7 articles producing 30 sales-qualified opportunities in 9 months
2 closed deals for 5-figure contracts in the first 3 months of an engagement
#1 on Google for multiple high-intent keywords, held 1.5+ years
12 leads from a single comparison article
5 style guides authored for one brand: voice and tone, website, blog, email, social
3 agency offerings launched: LinkedIn lead gen, cold email lead gen, white-label case studies
04 | HOW WE WORK
Our approach
01
02
03
04
Research
Plan
Produce
Measure
Positioning and company research, site and content audit, customer research, keyword and AI visibility research.
Information inventory, master keyword list, channel strategy, style guides, brand voice, SOPs, content calendar, content briefs.
Subject-matter expert interviews, writing, editing, design, publishing.
Tracking through a light-weight tech stack: Google Search Console, Google Analytics, Ahrefs, Traqer.ai, Your CRM, Looker Studio.
Results and numbers documented in the Belkins case study with screenshots.
05 | PROOF
30 Sales-Qualified Opportunities from 7 Articles over 9 Months | Belkins Case Study
SALES-QUALIFIED OPPORTUNITIES
30
From 7 articles over 9 months
ON GOOGLE, 1.5+ YEARS
#1
Multiple high-intent keywords
LEADS FROM 1 ARTICLE
12
Comparison post that stole brand traffic from a competitor
From the first 2 articles published in a client engagement
2
CLOSED DEALS IN 3 MONTHS
06 | TESTIMONIALS
What clients say
"I've invested over $500K in content from 2018 to 2022 with minimal returns, but partnering with a content specialist changed the game. We began seeing significantly improved results, all at a fraction of the previous cost."
Michael Maximoff, Co-founder, Belkins
"Jeffrey is so good... that he scares me sometimes. He is incredible at accepting and implementing feedback, quick on turnarounds, sharp, and a phenomenal marketer. He can easily adapt to whatever writing style our clients require — from technical or SEO optimized pieces to personality-driven thought leadership content. I couldn't recommend Jeffrey strongly enough."
Mariya Delano, Founder, Kalyna Marketing
"I'm INCREDIBLY happy with the way things have gone. The writing has been superb, you're executing it incredibly fast, and I'm seeing increases in both my Search Console and LinkedIn engagements. It's been a home run."
Cole Furrh, Founder, InterTeam Marketing
"Jeff is a phenomenal content writer, and he's written for us for the past few years. He has an incredible attention to detail and his thoroughness in his article writing process is second to none.
Daniel Pope, Founder, Be Known
07 | PORTFOLIO
See our work
Blog content, case studies, social media content, white papers, web design, and thought leadership across B2B and B2C industries.