About Me
My background is in direct sales, creative writing, and teaching English.
I’ve been working as a content marketer for about 7 years.
My early days as a freelancer were in in B2C health and wellness. I eventually migrated to the B2B tech space where I acquired most of my experience in SEO and conversion-focused content marketing.
Why I started Incisive Content Marketing
Most content doesn't make it to page-1 of Google. If it does, it often fails to bring in the kind of leads clients are looking for.
The reason is because most writers and agencies lack the content expertise and strategy required.
They also tend to over-involve clients in the process, which not only slows down content production but also diverts resources away from core business functions.
To solve these issues, I realized I needed to take a Done-For-You (DFY) approach to content marketing.
My specialization is in creating content that targets gaps in Search Engine Results Pages (SERPs) for faster ranking.
An understanding of the target audience's business pain points helps me choose high-buying intent keywords. These typically include:
Category keywords - "Best X for Y"
Competitor keywords - "Best Alternatives to X"
Jobs-To-Be-Done (JBTD) keywords - "How to [do a job the product or service solves]"
Combining higher ranking potential with high-converting keywords allows both agency clients and B2B companies to kickoff their content marketing by generating leads instead of web traffic that's yet to convert.
Leveling up my content marketing game
I've been a freelance content marketer for about 7 years. Over time, I've been able to work with and learn from the best content marketing agencies in B2B. These include:
Siege Media
Grow and Convert
Foundation
Belkins
While most agencies already have a content production process in place, they still have their own set of operational bottlenecks and client-side challenges. For them, I offer premium SEO content along with services designed to streamline production.
For B2B agencies and businesses that haven't invested in content marketing, I offer strategic consulting as well as end-to-end content production. I'm totally transparent about my process, I even offer templates and Standard Operating Procedures (SOP) at no extra charge.
The results of my process
One of my clients, Belkins, allowed me the freedom to develop my own process and have a high degree of autonomy over the content I produced. Working with their SEO strategist and content manager, I was able to create and fine-tune the process I mentioned above.
You can read the story (along with the results) of how that played out, here: How To Write Articles That Rank and Convert – Case Study
Here's a snapshot of the results I've produced for Belkins within the first 3 months of publishing:
5+ leads
2 deals
5+ page snippets
2% average CTR
Within 9 months of publishing the first article, 7 different articles have resulted in 30 sales and CRM-qualified opportunities, and continued content marketing work for myself.